#56 - Ship often. Ship lousy stuff, but ship.

More often, one prime factor that is holding us back from writing a book or doing something we are passionate about is the brain that belongs to a face that we look in the mirror day in and day out. This is what Seth Godin refers to Lizard Brain.

“All that’s holding you back is the lizard. It’s that little voice in the back of your head, the “but” or the “what if” that speaks up at the crucial moment and defeats the joy.”

What is the cheat code to come out of this? SHIP IT.

“Ship often. Ship lousy stuff, but ship. Ship constantly. Trick the lizard if you must, but declare war on it regardless. Understand that the only thing between you and the success you seek in a chaotic world is a lizard that figures out that safe is risky and risky is safe.”

Seth Godin

P.S. Video of Seth Godin talking about “Quieting the lizard brain” — http://vimeo.com/5895898